What is Search Engine Optimization?

What is Search Engine Optimization?

Search engine optimization (SEO) is the process of implementing strategies that so a site’s webpages appear high on a list of results returned by a search engine such as Google or Bing. Search engine optimization is a holistic strategy that should be integrated with every aspect of a website. Google has over 200 ranking factors in their algorithm. The exact weights of each of these factors are not known, because

Read More

Top 10 Email Marketing Best Practices

Top 10 Email Marketing Best Practices

Effective communication with your customers is a key ingredient to a well-developed marketing plan. One of the ways that many companies choose to do that is through email marketing. Email marketing is an efficient way to bring your message directly to your customers. However, there are some fatal mistakes that people make during email marketing that can put your messages straight into the junk mail folder. Keep your client communications

Read More

Is SEO Dead? The State of SEO in 2021

Is SEO Dead? The State of SEO in 2021

TL;DR The short answer is no SEO is not dead. As long as search engines exist, websites will optimize their content and compete for rankings. Internet traffic continues to increase and search engines are a crucial tool in navigating, finding information, and shopping. That’s not going to change anytime soon. Yes, Old-Fashioned SEO Tactics Are Dead While SEO itself isn’t dead the antiquated techniques of the past certainly are. If

Read More

What to Invest in Right Now and Practical Steps for Your Business

What to Invest in Right Now and Practical Steps for Your Business

If you’re wondering what you should invest in right now the answer is as simple and complex as it’s always been: Invest in yourself. Market prediction is tempting when stocks are going haywire, and a good deal feels promising, but more often than not, individual stock buying is not much safer than gambling. When times are uncertain, investing close to home is your true safe bet. An investment in your

Read More

8 Free Google SEO Tools Every Website Needs for Success

8 Free Google SEO Tools Every Website Needs for Success

Google provides an overabundance of free tools that are great for SEO and for your website in general. We’ve put together this list of the best free tools that Google offers. If you’re trying to increase your organic traffic or improve your website then these tools will boost the success you have and make your life a lot easier. As SEO is a holistic process some of these tools are

Read More

Shopping Less, but Buying More? The Role of a Strong Digital Marketing Strategy in a Changing Economy

Shopping Less, but Buying More? The Role of a Strong Digital Marketing Strategy in a Changing Economy

Sometimes new clients ask, “Can search engine optimization services, a social media marketing strategy, and a digital marketing package really improve my likelihood of attracting customers?” The answer is in the numbers. A collection of data from the Bureau of Labor Statistics as summarized in this article from Quartz shows that Americans spend significantly less of their time shopping than they did 15 years ago. This isn’t to say that

Read More

Beginners Guide to Keyword Research [2020 Update]

Beginners Guide to Keyword Research [2020 Update]

What is Keyword Research? Keyword research is the process of finding search terms that are relevant to your website or business so you can include them in your website’s content and increase your webpage’s potential to rank in search results.  Why is Keyword Research Important? The keyword research process is crucial to search engine optimization. Keyword research gives you insight into what your customers are searching for and how they

Read More