Top 10 Email Marketing Best Practices

Top 10 Email Marketing Best Practices

Effective communication with your customers is a key ingredient to a well-developed marketing plan. One of the ways that many companies choose to do that is through email marketing. Email marketing is an efficient way to bring your message directly to your customers. However, there are some fatal mistakes that people make during email marketing that can put your messages straight into the junk mail folder. Keep your client communications

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Beginners Guide to Keyword Research [2020 Update]

Beginners Guide to Keyword Research [2020 Update]

What is Keyword Research? Keyword research is the process of finding search terms that are relevant to your website or business so you can include them in your website’s content and increase your webpage’s potential to rank in search results.  Why is Keyword Research Important? The keyword research process is crucial to search engine optimization. Keyword research gives you insight into what your customers are searching for and how they

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What is Search Engine Optimization?

What is Search Engine Optimization?

Search engine optimization (SEO) is the process of implementing strategies that so a site’s webpages appear high on a list of results returned by a search engine such as Google or Bing. Search engine optimization is a holistic strategy that should be integrated with every aspect of a website. Google has over 200 ranking factors in their algorithm. The exact weights of each of these factors are not known, because

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