Beginners Guide to Keyword Research [2020 Update]

Jeremy Wicker
February 13, 2020
Fundamentals, SEO Tools
1967

What is Keyword Research? Keyword research is the process of finding search terms that are relevant to your website or business so you can include them in your website’s content and increase your webpage’s potential to rank in search results. Why is Keyword Research Important? The keyword research process is crucial to search engine optimization. Keyword research gives you insight into what your customers are searching for and how they